Artificial Intelligence (AI) has come a long way and is a major development area for mobile app technology. According to a recent report by Statista, the global market value for Artificial Intelligence is estimated to cross more than 17 billion U.S. dollars by the end of the year 2020.


The possible practical applications of AI are wide-ranging and can have a great impact on mobile app development. Some of the AI apps include Replika, Cortana, Hound, Siri, etc.

Artificial Intelligence is focused on improving user experience with an intuitive and interactive UI. It provides assistance to users without any need to handle the operational aspects and offers solutions to their daily needs. With problem-solving capabilities, it increases accuracy, enhances client satisfaction and leads to personalization, creating a better user experience. Based on user behavior and response patterns, AI helps in increasing user engagement.

To leverage the benefits of Artificial Intelligence for mobile apps, we have listed a couple of ways in which AI can be utilized.

  • Personalization:
    By integrating AI into mobile apps, you can offer personalized experienced to users.AI facilitates providing location-based results by tracking users’ location. This technology gathers detailed information about the customers, and along with user behavior, it gives personalized results, leading to an enhancement in retention rate.Delivering customized content enables brands to engage better with their audiences, and AI does it effectively. With personalization you can grow your traffic and sales, resulting in increased revenues. AI can recommend products and services based on users’ habits and preferences, helping brands enhance the customer experience.

    Starbucks’ My Starbucks Barista powered by AI, allows users to place an order instantly by telling what they want. TacoBot introduced by Taco Bell provides a customized user experience by giving personalized menu suggestions through user-specific buying trends. Similarly, Netflix uses AI to give users suggestions of shows and movies they might be interested in.

  • Voice-powered technology:

Voice interface is changing the technology scenario as more number of users are using it for searches with traditional search slowing down. Voice search is more accurate, faster and easy as compared to typing.

AI is empowering users to easily give voice commands to get the tasks done. Voice technology when integrated with virtual assistants can activate some features of a mobile app with the voice through AI-enabled devices like Siri or Cortana.

Users, for example, just have to give commands for the tasks to Amazon’s Alexa and Alexa does it. Voice interfaces enable users to interact with mobile apps in a natural language. Users can give commands for the queries by just saying “Hey Siri” instead of typing it in the search bar.

  • Chatbots:
    AI-powered chatbots are amazing when it comes to providing excellent conversational experience to clients. They make it possible to manage multiple customers at a time along with offering personalized solutions to each of them round the clock. 47% of customers would rather buy items from a chatbot.By delivering exceptional customer service, chatbots have the capabilities to communicate with the real audience, eliminating the need for hiring dedicated customer care executives on a full-time basis. They have completely transformed and disrupted the future of customer support services.
  • Face detection:
    Face detection is used in various apps as a safety measure. This technology powered by AI is useful in real-time watchlist detection, monitoring real-time data, and tracking individuals.The apps can identify human faces in digital images. They are used for surveillance purpose or to track people/objects. They are even used in retail, educational institutions, and medical centers.


Apps like Instagram and Snapchat also use this technology to detect the face and add filters. Face recognition technology enables the app to accurately map the geometry of the face and adapt to changes in your appearance.

  • Automated Reasoning:
    The AI used in mobile apps can make decisions and automate reasoning. This is more complex than analyzing users’ behavior as it requires problem-solving capabilities.The best example is of ride-sharing apps like Uber which uses automated reasoning to advise the drivers about the fastest route that can take the riders on their desired location. This is done by Artificial Intelligence based on the comparison from various data from previous drivers and passengers, having taken different routes towards the same destination. It not only estimates the shortest route but even checks the traffic condition to help riders reach their destination as soon as possible.

Conclusion

AI is changing the landscape of mobile app development. It is going to make significant progress in the years to come. With AI integrated apps, you will be able to stay ahead of the curve and get higher customer engagement with the capabilities to collect real-time data and provide a personalized experience. So, get the first mover advantage while your competitors are still exploring and experimenting with AI technology.

As a well-known mobile app development company, MintTM builds intuitive and powerful mobile apps that have built-in AI features. Our team of expert mobile app developers can help you to make the most of the AI technology with our mobile apps.

Talk to us today about how we can help you. Drop us an email at sales@minttm.com.