Businesses use blogs to promote their brand, engage with the audience and draw traffic from search engines. It is an effective content marketing tool that helps startups, small businesses as well as large enterprises to generate qualified leads. Marketers who prioritize blogging are 13x more likely to get a positive ROI on their efforts. For small businesses, blogging is a great platform to showcase their offerings, spread awareness about their company and get more visitors coming. Here are seven tips for getting started with a blog for your business and attracting more visitors.

    1. Plan your content:

      You are blogging not as a hobby but with a purpose and a goal in your mind like generating leads or growing your business. There are a lot of factors that can affect your plan like your target market, your niche, your business size and even your business objectives.Consider what you want to achieve through your posts like addressing customers’ needs or answering their questions or providing them information. Based on that you can decide how you will achieve your goals. Research on what your audience prefers like infographics, videos or how-to-guides to include them in your plan.

    2. Focus on your writing:

      Your headlines should be attractive enough for visitors to get compelled to click through and read your posts. You can add an emotional element in your titles and also use numbers. Numerals stop the wandering eye of humans and attract fixations. Promise a specific benefit to readers to make them curious to read.Your opening paragraphs too should be captivating so that the readers don’t leave reading your post from between. Empathize, reassure and promise for better engagement. In your conclusion inspire your readers to act on your guidance.

    3. Use friendly tone:

      If you really want to create an impact on your audience that can translate into leads and sales, you should connect with your audience at a personal level. Make your writing more conversational. You can engage with the audience by using ‘you’ in your writing and asking them questions.Avoid using complicated and sophisticated words and passive voice and keep your sentences short. By using a friendly tone, you can make the readers feel that you are talking to them and encourage them to leave a comment.

    4. Engage with the audience:

      Your blog post should have a call-to-action to entice readers to do things like downloading an e-book or going to a helpful link to read another post. You can encourage engagement by asking your audience to submit a story or image that relates to your blog post. Conduct a poll and bring them into the conversation.You can also put a step-by-step guide with images and numbered steps, asking readers to follow the same. Write informative posts to make users share them on social media. You can inter-relate one blog post to another, for example, post part two after part one. Another way is to create various posts on a specific topic where instead of going to different websites, readers can read all the related posts on your blog, leading to engagement.

    5. Don’t include sales messages:

      Your blog objective should be to provide informative articles to your readers instead of spreading sales message, as visitors want to gain knowledge through your posts. Your business goals can be to generate leads and increase traffic through your blog, but if you include sales messages in your posts, you will not be able to attract readers.By providing regular advice to your readers, you can create brand awareness, instill trust, build authority and convert them into customers. Ensure your writing is vivid, personal and engaging to get more readers and make your posts go viral! By considering the requirements of your readers and fulfilling them, you can start selling more.

    6. Make your posts visually appealing:

      You can add images to make your posts visually appealing and attractive. By adding graphs, charts, and other relevant visuals, you can split your content, giving readers a break from writing and visuals to look at. You can even include infographics to make it easy for readers to grasp information. Studies show that readers pay close attention to information-carrying images. Images will compel users to share your content on social media networks, leading to traffic generation from these sites.

    7. Post regularly:

      Business blogging requires posting on a continuous basis. You can plan an editorial calendar. Depending on your business goals, you can post a blog daily, on every alternative day or weekly basis. If you want to improve your search engine rankings, you can publish a blog daily. Whatever be the duration of your posting, ensure you have high-quality posts. Your goal should be to be in front of your audience so that they don’t forget you. Publishing fresh content regularly which is helpful and engaging can make people develop a habit of visiting your blog regularly.


Blogging needs continuous research and execution of brilliant ideas. It takes time for a blog to build momentum, attract readers and get a loyal fan following. Be patient and don’t feel disappointed if the progress seems stagnant as slow and steady wins the race in case of blogging!

You can make your blog your most powerful marketing tool by writing posts that are enticing for readers. Strategize and regularly evaluate your strategies, be flexible and quick to evolve and keep on adding creative content to build an audience. If you apply the above tips diligently, you’ll be on your way to generating quality leads through your blog!