Nidhi Dave

Nidhi Dave

Nidhi is a content and branding strategist who ensures that a consistent brand message is delivered to the audience. She is detail-oriented and multi-faceted, embodying her marketing skills with her vision to identify customer’s needs, precede the best products & services and escalate them to sales.

8 effective tips to ensure success in social media marketing

In this digital era, harnessing the power of social media is important if you wish to grow your business. A properly framed social media campaign can help you promote your business and attract the target audience. It can increase the public awareness of your brand, help you connect with your customers in a better way and improve engagement. We have mentioned eight effective social media marketing tips that can improve your chances of success and enable you to leverage this…

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A Beginner’s Guide to Starting a Social Networking Website

The worldwide web is an extremely powerful tool that allows people to communicate and connect in many ways, which wasn’t possible a few years back. You can chat with your friends on the other side of the world and easily share photos and videos. Online social networking websites are some of the popular online destinations of people these days. These sites have attractive features that allow users to leverage the web to make a connection with others quickly. Successful social…

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A Beginner’s Guide to Starting a Vacation Rental Website like Airbnb

Online travel planning and booking have become quite popular and an important part of people’s life now. Websites like Airbnb, FlipKey, HomeAway are making it simpler for dynamic travelers to find cost-effective accommodation within their budgets. Vacation rentals are a good substitute to traditional hotels. Airbnb is a well-known example, which allows people to rent their apartments, bed and breakfasts and rooms to travelers across the world. It is lucrative to get into this business to take away a pie…

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A Beginner’s Guide to Building a Freelance Marketplace

Freelancer, Upwork, Fiverr are some of the freelancing websites that have made their impact in the freelancing industry. These websites help businesses and freelancers connect with each other across the world. Companies can easily find potential freelancers to do their assigned tasks and freelancers too can find the right job for themselves. Finding this industry lucrative, there are many startups willing to start a freelancing website. Below is the beginner’s guide to build a freelance marketplace for the ones wanting…

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Cloud Application

6 Major Points to Consider Before Choosing a Cloud Service Provider

Cloud services are in vogue these days. They are preferred by businesses over on-premise software. They offer benefits of low operating cost, scalability, agility, streamlined operations, and more efficient work. But to reap these benefits, finding the right cloud service provider is crucial. With so many cloud service providers to choose from, selecting the right one for your business that can help you attain long-term success can be difficult. Choosing the wrong service provider can prove to be costly for…

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5 Key Roles of Artificial Intelligence in Mobile App Development

Artificial Intelligence (AI) has come a long way and is a major development area for mobile app technology. According to a recent report by Statista, the global market value for Artificial Intelligence is estimated to cross more than 17 billion U.S. dollars by the end of the year 2020. The possible practical applications of AI are wide-ranging and can have a great impact on mobile app development. Some of the AI apps include Replika, Cortana, Hound, Siri, etc. Artificial Intelligence…

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App Store Optimization

A Comprehensive Guide To App Store Optimization

Mobile app marketing is a broad term referring to the promotion of mobile apps to increase engagement and downloads, along with retention of users. App store optimization is one of the crucial components of mobile app marketing. It involves maximizing an app’s visibility in the mobile app store to get the maximum number of downloads. App store optimization (ASO) helps in increasing organic downloads without any cost, leading to higher ranks in search results, improvement in visibility, and lower acquisition…

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Looking Forward To Starting An eCommerce Business? Here’s Why You Should Choose WooCommerce Platform?

Launching an eCommerce business is not an easy task. You need to ensure that you choose an eCommerce platform that is user-friendly, offers high-level of security and provides seamless support. There are many platforms, giving businesses a number of options including WooCommerce, an eCommerce plugin for WordPress. This platform was launched in 2011 and has witnessed a massive growth, now enjoying a market share of 22%. Source: Built With WooCommerce has numerous features, providing users an amazing experience and making…

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Top 8 Reasons for Using WordPress for Website Development

Setting up a website isn’t an easy task requiring investment in the right framework. Each of the frameworks has its own pros and cons. WordPress is one such open-source and flexible framework having extensible features used widely to build robust websites. It is one of the best content management systems (CMS), which is free to install and upgrade. Since its inception, it has gone from a simple and useful blogging site to a dominant web development platform. WordPress now powers…

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