When a person registers on a web page, they automatically send them a welcome message, which is intended to invite them to continue entering and knowing everything the company has for them. That initial message has to be very special to capture their attention and make them become a regular visitor and, mainly, a potential customer.
Companies, platforms, and web pages, every time they have a new subscriber, send a welcome email to the user to, as the name suggests, give them a good reception. But that is not the only objective; with that first message, it is also sought that that person continues visiting the portal and becomes a potential client; that is the essential purpose.
An attractive email must be written to achieve this goal that hooks the subscriber and motivates him to continue going more and more to the page to find what he needs. Only with a good welcome message can this end be achieved.
That first email should build trust and prepare the ground for sending future emails, so it is essential that it is well written and used correctly.
It is an essential element in email marketing, which is used with great care; It will depend on him that the client or subscriber continues to review the successive emails sent to him. Besides, if used correctly, it will make you interested in the message and buy the offered product or service.
An excellent welcome email can help jump-start your business, but when it’s not used properly, it can also hurt. That is why the important thing will be to write it as carefully as possible, measuring and selecting the precise words and messages, so doing it correctly is an art.
What do the statistics say?
According to the numbers and results, welcome emails registered 57.8% open, much more than 14.6% of the rest of standard emails. And when emails are sent in real-time, this rate increases up to 83%.
Regarding the click-through rate, the welcome emails registered 14.4%, while the rest of the emails barely 2.7%. Also, the conversion rate for welcome messages is 0.94%, and in real-time, 4.01%, while for regular emails, it is 0.1%.
According to these statistics, welcome emails work very well; they are the ideal means to win customers on the Internet, which should not be missed.
How do you write them?
As already indicated before, it is crucial to write the welcome emails well, with a simple, light, and easy-to-understand text, using a coherent message that expresses with few but heartfelt words what the company wants to convey.
The first thing these emails must contain is the welcome message, which is ultimately its primary purpose. The latter, in turn, must thank the person for their action in subscribing to the page.
A fundamental aspect that should always be considered is that the email subject indicates that it is a welcome message, accompanied by the company’s corporate logo, which must also be included in the body of the text.
After welcoming, a simple presentation of the organization should be made, briefly and clearly, to get to the point and present the product or service, with all its characteristics, advantages, and benefits.
The most advisable thing is to explain the company’s details, what it does, what is the value that differentiates it from other similar companies, and why its product should be bought or hired.
It is important to present a guide on using what is offered, explaining its functions, and highlighting its comparative advantages. It may be the only opportunity you have for the subscriber to be interested in the product, so it will be necessary to make the most of it.
You can also add offers and promotions to reinforce the proposal and a special incentive for the first purchase, which usually works very well and usually captures the customer’s immediate attention.
An effective way to ensure that email does not fall into the spam folder is by using a correct content marketing strategy with well-developed ‘copys’ with the right words.
Including calls to action (Call to Action) with their respective links so that the subscriber has the option to go directly to the page and review what is offered is also very effective. The traditional ‘buy now,’ or ‘last offers’ effectively hook the customer with a good opportunity.
Gift e-books related to the product or service offered will also be a good incentive that can be added to the welcome email, and that the client will surely appreciate.
Finally, you will have to say goodbye briefly, leaving open communication with a: can we help you? In this way, for example, the possibility of making a sale can be promoted. Likewise, it is good to invite the subscriber to visit the organization’s social networks to participate in them actively.
The welcome emails are the first contact that the company has with a potential client, so it is the perfect opportunity to capture them. They are an important part of any email marketing strategy. They must be treated with great care, remembering that their success will largely depend on their subscribers’ impression.
Digital marketing agencies recommend developing them with the support of experts, experienced in writing exactly what is needed, that meet the correct parameters to be effective and serve their purpose.
In conclusion, welcome emails must be prepared professionally. Above all, with great awareness of the importance they have and their effect on potential clients, we must never forget it. The ideal is to achieve a quality result that meets the objectives set.