Launching an eCommerce business is not an easy task. You need to ensure that you choose an eCommerce platform that is user-friendly, offers high-level of security and provides seamless support. There are many platforms, giving businesses a number of options including WooCommerce, an eCommerce plugin for WordPress. This platform was launched in 2011 and has witnessed a massive growth, now enjoying a market share of 22%.


Source: Built With

WooCommerce has numerous features, providing users an amazing experience and making it easy for businesses to start an online store at cost-effective pricing. It is a perfect combination of high feature set and flexibility, helping eCommerce businesses to develop a highly-functional website to get a competitive edge. Below are some of the reasons why WooCommerce is considered a superior eCommerce platform and you should choose it.

  1. Easy to use:

    A WooCommerce platform is easy-to-use, user-friendly, and simple to start with. It is as user-friendly as WordPress, allowing users to make eCommerce transactions easily. It is intuitive as well, allowing vendors to sell their products without any hurdles. It is quite easy to add products and manage orders in WooCommerce. It provides various payment options like PayPal, Bank transfer, etc. The check-out process is smooth too.

  2. Pricing:

    Pricing is the major factor in taking the decision for choosing an eCommerce platform. WooCommerce is open source and free to download, allowing online store owners to leverage the benefits of its capabilities without any need to get costly support contracts and licenses. It offers a lot of features including checkout options, inventory management, product reviews, payment gateways, geolocation support, etc. free of cost that every professional eCommerce store provides. Getting third-party extensions can, however, cost you money. As you expand your business, you will need advanced features which can also generate costs.

  3. Customization and Extensions:

    WooCommerce is a flexible platform, allowing customizations to make your online store unique as per your business needs. There are many free and paid extensions available to extend your eCommerce store including payment gateway, reporting, chat option, etc. WooCommerce has many plugins and customizable templates to make your store look attractive. It can even be integrated with a number of tools based on the requirements of store owners and suitable for their target audience.

  4. Scalability:

    WooCommerce is a scalable platform, allowing you to scale your business as you grow. It will enable you to sell thousands of products. As your sales increase, you can add various new functionalities. It is suitable for enterprise-level businesses as well. Large enterprises can make their site live quickly at low pricing and add features instead of carrying out a long development and implementation process.

  5. Analytics:

    If you want to develop a successful eCommerce business, you will need to track the behavior of users to understand what works well. WooCommerce includes powerful and easy-to-use analytics to help you keep track of the visitors who visit your store and customers who buy from you. You can get a complete idea of how buyers interact with your store and your products through an intuitive interface. Statistics like total sales, date wise sales, total orders placed, etc., are represented by graphs. WooCommerce can even be integrated with tools like Google Analytics, Kissmetrics, etc. to give you a detailed overview of your performance on a regular basis.

  6. SEO-friendly:

    If you want your products to be easily found on search engines, you have to optimize your product pages. WooCommerce is SEO-friendly, built using code optimized for SEO. It will help you to rank higher in search engines, enabling you to reach your target audience and enhance your sales. You can even use various plugins and other techniques to optimize your WooCommerce website for SEO.

  7. Security:

    When customers are doing eCommerce transactions on your website, they should be guaranteed security. They have to be assured that your eCommerce website is secure and not fraudulent. As an online store owner, it is your responsibility to ensure security for buyers. WooCommerce is a platform that is highly secure, coming out with regular security updates and ensuring customers are safe from hackers.

  8. Community support:

    WooCommerce just like WordPress is backed by a large community. In case you come across issues and bugs, you get community support that can help you resolve your problems easily. This eCommerce platform has millions of users and thousands of active participants to assist you when you are stuck. WooCommerce also provides seamless customer support, always ready to help you when you come across any difficulties while setting up your online store.

Ending words

WooCommerce, therefore, is a comprehensive eCommerce solution that is user-friendly, fast, and flexible. It is affordable, supports multiple payment gateways, and has highly customizable templates. It has everything to easily build and maintain your online shop. MintTM specializes in providing end-to-end WooCommerce development services to businesses wanting to start their eCommerce store quickly. Get in touch with us to know more about our services through